Revenue Management Library | National Apartment Association

Revenue Management Library

The 2013 Apartment Revenue Management Conference is the multifamily housing industry’s sole event dedicated to staying ahead of the ever-evolving operational curve and universally recognized as a tremendous value for rental housing professionals. But it’s so much more than that: In addition to ideas and strategies for boosting net operating income, this year’s radically expanded program focuses on new topics such as ancillary revenue, expense management and business intelligence. 

Following are recaps from the 2013 Apartment Revenue Management Conference (newly named Maximize: The Multifamily Asset Management Conference). 

Customer Focus in Multifamily with CRM and Business Intelligence

The application of business intelligence tools to customer relationship management systems within the multifamily housing industry is both game changing from a technology standpoint and necessitates a corporate wide-wffort in order to be successful. 

Balancing Software and Humans in Revenue Management

Neither software nor human capabilities alone are as successful as the two working in tandem when it comes to effective ravenue management. Learn how to find the right balance of both. 

Examining Top Apartment Markets & Submarkets with Revenue Management

It's no surprise the impact that new construction, desirability and rent growth are having on markets and submarkets. Read more to learn about the surprising impact optimized pricing practices are having in markets across the country. 

High Impact Expense Management in Multifamily Housing

When it comes to minimizing costs and expenses across multifamily apartment portfolios “behavior management” isn’t necessarily the term you’d expect to hear from owners who have been successful at socking savings back into the bottom line. 

Improving the Apartment Pricing Discussion

Learn about "The 7 C's of Leasing," which are meant to educate leasing professionals about optimized pricing and avoid some of the common pitfalls that occur when discussing price with a potential resident. 

Profitability of Resident Loyalty

Companies implementing a loyalty-based customer retention programs are seeing greater returns from improved retention, increased referrals and a stronger bottom line. 

Envisioning the New Synthesis of Revenue Management and Marketing

Learn how firms can bring their organizations closer together for better decision-making to affect the volime of leads and lease conversions at both single properties and a portfolio of properties. 

Where Revenue Management is Broken

With consumers looking to their peers for pricing information, there is no longer price transparency. It's all about value transparency. Read one to see how this fact can help fix revenue management in the apartment industry. 

Top 5 Challenges to Apartment Asset Valuation Forecasting

Multifamily housing owners need to prepare better for local, regional and global incidents of both natural and human causation that could impact apartment revenue. 

Better Input = Better Output for Benchmarking and Comps

Apartment owners are using competitive sets to set pricing and benchmark performance using revenue management technologies. However, the process for shopping competitive properties for data has become a sophisticated, analytical process for maximizing revenue managament output and asset manager business strategies. 

Greg Cross: Rock and Roll and Revenue Management

Greg Cross delivered the keynote address at the 2013 Apartment Revenue Management Conference. Cross sees a revenue management future where people and processes trump calculations, and markets that are more brand-sensitive and brand loyal than they are now. 










Event Highlights

A Career with Growth & Opportunity

Career Growth and Opportunity  

Learn about the perks and benefits of working in residential property management and some of the reasons the industry provides career growth, stability and endless opportunities.