NAA Industry Insider: Why the Apt Industry Will Have Low Supply Until 2028 | National Apartment Association

NAA Industry Insider: Why the Apt Industry Will Have Low Supply Until 2028


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NAAHQ   //   July 21, 2015
The Industry Insider
Your Weekly Source for Multifamily Industry News and Information
Unit Shortage
Lead Story
Lag in Multifamily-Housing Starts Creates 500,000+ Unit Shortage
Multifamily-housing starts slowed during the Great Recession and aided in the shortage of supply that has fueled rent growth and occupancy rates in recent years. See the breadth of the downturn and what it will take to catch up.
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The Home Depot
Top Stories
Floor Plans
Operations Insights
Why Floor Plans Are Marketing Gold
No longer just an add-on to marketing materials, floor plans are now a key driver for online traffic that can make or break what apartment communities are considered by prospective renters in their decision-making process.
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Sponsored Content
Engaging Digital Renters: More Than Clicks and Visits
The popular session, “More Than Clicks and Visits: How to Engage Digital Renters,”—one of more than 65 presented in Las Vegas during the 2015 NAA Education Conference & Exposition—takes a close look at data from Google and Millward Brown in an attempt to parse out the secrets to success in the virtual world.
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Industry Buzz
Do Consumers Know How to Use Their Smart Thermostats?
Real-time control and programming can help reduce heating and cooling costs — but only if users actually know how to operate their thermostats. A recent study measures consumer knowledge of these devices.
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fast learning
Operations Insights
5 Tips to Faster Leasing
Prospective renters are viewing apartment communities all the time online, which can make it harder to pinpoint and engage with them. These tips can help owners and managers land better leads and convert them to residents.
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NAA Open Door
Sponsored Content
Best-in-Class Resources, Thoroughly Vetted for Your Peace of Mind
Providing access to excellence at a reasonable price—that’s what NAA’s new Open Door program is all about. 
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Operations Insights
How Changes to Google Will Make Apartment Marketing Easier
Analytics can provide helpful data to gauge campaign success and improve future marketing efforts. But Google is improving its game as well to help make it easier for marketers to collect critical data, streamline ad designs and automate contract terms.
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social media
Industry Buzz
Users Rely on Twitter and Facebook for Daily News
A Pew Research Center study finds that the majority of Facebook and Twitter users consult these two platforms as primary news sources. Check out who they follow and what platform is best for different types of news.
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Strong Leaders
Operations Insights
Top Communication Tips for Strong Leaders
Great leaders don’t just speak with authority and engage their audiences; they’re also great listeners and know how to read individuals to deliver a message effectively — even if it’s not good news. See what other tactics leaders use to get people to listen and follow.
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LGBT Seniors
Industry Buzz
HUD Issues New Policies to Protect LGBT Seniors
Under new Department of Housing and Urban Development policies, owners and administrators of federally subsidized housing will not be able to ask potential renters about their sexual orientation or gender identity.
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NAA Announcements
Expert Panel Shares Data-Rich Solutions for Conversion and Retention
Attend MAXIMIZE: 2015 Multifamily Asset Management Conference, Oct. 12–14, at the Omni Amelia Island Plantation Resort, in Amelia Island, Florida, to hear real examples of how apartment communities have used screening, lease offers and rent-assurance innovations in improve net effective rents.
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Essential Multifamily-Housing Guide Now Available
Learn best practices and standard operating procedures with Multifamily Housing: The Essential Industry Text, a soup-to-nuts guide to develop and expand the knowledge of industry novices and experts alike. The guide is available for $69, plus shipping and handling.
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Set Up Tours With Congressional Representatives
The House of Representatives begins its recess next week, with the Senate taking its break starting Aug. 10. Use NAA’s members-only Congressional Recess Program Toolkit to take advantage of this downtime and develop relationships with local representatives to educate them about apartment communities.
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Move Your Leasing Process Online
Streamline the leasing process by signing up for the NAA Click & Lease program. Members can use this online leasing tool to speed up rental applications as well as edit and approve leases electronically. Learn how you can access this tool for your apartment community.
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