NAA Industry Insider: How to Improve Tweets for Better Engagement | National Apartment Association

NAA Industry Insider: How to Improve Tweets for Better Engagement


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NAAHQ   //   August 18, 2015
The Industry Insider
Your Weekly Source for Apartment Housing Industry News and Information
Lead Story
6 Ideas to Step Up Your Twitter Game
Twitter is one of the most heavily used social media platforms — but are apartment-community marketers using it as efficiently as they could be? Check out fresh ideas for tweets to better engage current and prospective renters alike.
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Response Team 1
Top Stories
senior housing
Market Trends
Will Senior Housing Development Surpass Needs?
Baby boomers are an attractive renter demographic, especially for luxury-apartment developers. But apartment communities for seniors may be coming online too quickly for current demand, which could stagnate rent growth.
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Sponsored Content
Purchase Your Copy of the 2015 NAA Income & Expenses Survey
Achieving success tomorrow requires one to take care of business today—that's why leading communities turn to the 2015 NAA Income & Expense Survey (IES).
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Luxury community
Industry Buzz
New Luxury Development for Baltimore’s Inner Harbor
Baltimore has experienced some market setbacks, but improvement is expected in the coming years. One sign is this 349-unit luxury-apartment community that’s under construction in a top area of the city.
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Open Door
Community Land Trusts
Industry Buzz
Can Community Land Trusts Help Provide Affordable Housing?
By providing reasonable leases in select neighborhoods, community land trusts — nonprofit organizations that own and manage properties and land for residential and agricultural use — can help ensure affordable housing in areas that are gentrifying. See how.
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NAA Open Door
Sponsored Content
Robust Savings on Prodcust and Services You Use Every Day
NAA is proud to introduce Open Door, the most rewarding cost-saving program in the apartment housing industry exclusively for NAA members.
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Oregon submarkets
Market Trends
Business Is Booming in These Oregon Submarkets
On the whole, Western submarkets have seen a lot of activity and growth in recent years. Bend and Beaverton, two hot markets in Oregon, are now seeing increased development and acquisition activity as a result of those growth opportunities.
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small events
Operations Insights
Smaller Events Let Residents Get to Know Each Other Better
Apartment-community events, such as barbecues and pool parties, can help residents mingle. But some attendees may feel lost in the mix at large events. Smaller events may be more conducive to socializing.
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NY tax break
Industry Buzz
NY Developers Scramble to Beat Tax-Break Deadline
Multifamily-housing starts in New York City jumped in June as developers tried to beat the deadline for the 421-a Property Tax Exemption Program, which was renewed with more favorable leasing terms and affordable-housing stipulations.
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NAA Announcements
What Are the Amenities of the Future?
Attend MAXIMIZE: 2015 Multifamily Asset Management Conference Oct. 12–14, at the Omni Amelia Island Plantation Resort, in Florida, to learn about new technology and gadgets currently in development that may become the next “it” features for apartment communities.
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Don’t Miss Out On Copies of Multifamily Housing
Getting a refresher on best practices and standard operating procedures can help jump-start creative ideas to improve your apartment communities and the way you do business. Multifamily Housing: The Essential Industry Text is a soup-to-nuts guide for industry novices and experts who want to increase their knowledge of the business. Single-copy and bulk orders are available.
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Successful Apartment Community Owners Share Their Best Practices
“Hot Management Ideas! Best Practices from Successful Owners,” a session from the 2015 NAA Education Conference & Exposition, presents tips on resident retention, payments, marketing, revenue management and maintenance, offered by the industry’s best and brightest. Get a copy now through NAA’s REWIND program.
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Submit Proposals for 2016 Student Housing Conference & Exposition
Have you noticed a particular trend or issue arising in the off-campus student-housing market? Do you have insights on marketing, operations, leasing, technology or leadership development that you’d like to share with fellow professionals? Submit a proposal to speak at NAA’s 2016 Student Housing Conference & Exposition.
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National Apartment Association
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