NAA Industry Insider: New Apartment Supply Does Not Diminish Demand | National Apartment Association

NAA Industry Insider: New Apartment Supply Does Not Diminish Demand


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NAAHQ   //   September 1, 2015
The Industry Insider
Your Weekly Source for Apartment Housing Industry News and Information
supply demand
Lead Story
Demand More Than Enough for Incoming Supply
Developers have jump-started construction efforts to bring a high number of new apartment homes online. So far, there is plenty of demand to absorb the new units, especially in the increasingly strong Western markets.
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Response Team 1
Top Stories
Market Trends
Why Apartment-Community Marketers Need to Pay Attention to Mobile
Two-thirds of renters use mobile technology to search for and engage with apartment-community websites. Apartment-community marketers should make sure any campaigns are optimized for such devices to avoid turning off potential renters.
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Williams-Sonoma, Inc
Sponsored Content
West elm: Inspire your audience with a premium model-home experience
The key to leasing an apartment is making prospective tenants feel at home. Our stylists can work with you to decorate any space, from common areas to complete model homes.
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Market Trends
Renters Want More Than Just a Place to Live
Renters from multiple generations are requesting walkable apartment communities that feature myriad businesses, including retail shops, restaurants and offices. But there are special considerations developers should keep in mind when designing these mixed-use communities.
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Ancillary Services Management LLC
Luxury Student Housing
Industry Buzz
Students Take On More Debt to Pay for Luxurious Housing
High-end amenities are all the rage in today’s student-housing developments. And students are borrowing more money to afford these luxurious residences, which are likely to be much nicer than what will be affordable immediately after college.
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Millennial Renters
Sponsored Content
Quiz: Do You REALLY Know Your Millennial Renter?
Despite skyrocketing rents, Millennials ages 18-34 are renting longer than previous generations. What are YOU doing to attract & retain the Millennial renter?
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Rent Growth
Market Trends
Rent Growth Hits Strong Numbers for Sixth Straight Month
Rent growth rose by more than 5 percent for the sixth consecutive month, thanks to job growth and lower supply as a result of stagnant construction. See what cities were the top performers and how numbers compare to previous years.
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Rental Prices
Market Trends
Rental Prices Hit Record High
Rental prices grew in key metropolitan areas as more people entered the rental market. Vacancy rates declined in most cities because of tightened supply. What’s not rising, though: median income, which could make it harder for renters to afford housing.
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Job Growth
Market Trends
Track Different Professions to See Where Job Growth Is Expected
Different cities tend to attract different professions. Developers can look to see which industries are experiencing job growth and pinpoint areas where those professions are popular to try to meet high job demand.
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Cities for Millennials
Market Trends
Best Cities for Millennials
A recent study explored which cities were best for millennials, based on factors such as median income, commute time and job satisfaction. Find out which cities topped the list.
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NAA Announcements
Deadline for Savings on MAXIMIZE
is Sept. 4
Save $100 when you register to attend MAXIMIZE: 2015 Multifamily Asset Management Conference, Oct. 12–14 at the Omni Amelia Island Plantation Resort, in Florida, to learn how to attract higher-quality residents through better screening practices, lease offers and rent-assurance innovations and to prevent more turnover.
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Submit Proposals for 2016 Student Housing Conference & Exposition
Have you noticed a particular trend or issue arising in the off-campus student-housing market? Do you have insights on marketing, operations, leasing, technology or leadership development that you’d like to share with fellow professionals? Then submit a proposal to speak at NAA’s 2016 Student Housing Conference & Exposition.
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27th Annual Income and Expense Survey Results Available
The 2015 NAA Income and Expense Survey is now available for purchase in the NAA Store. Results include data from garden, midrise and high-rise apartment communities, segmented by individually metered and master-metered utilities. Purchase the entire report or information for one market.
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Open Door Provides Access to Cost-Effective Purchasing
The collective buying power of 67,000 National Apartment Association members offers the opportunity to receive superior products at reasonable prices through NAA’s Open Door program. Learn more about this important member benefit.
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